Tru Cinnamon is a founder-led wellness brand and the first ready-to-drink cinnamon water—crafted with just three organic ingredients: purified water, Ceylon cinnamon, and lemon juice. Born from Ali Al-Faraj’s personal transformation, the company didn’t emerge from a market opportunity, but from a deeper question: what happens when you create from truth, not trend? Tru Cinnamon began as a ritual of presence—a return to simplicity during a time of profound inner shift. Ali isn’t just building a product; he’s creating something that feels larger in spirit—a living expression of alignment, clarity, and purpose. Over time, that intention took form in an innovative offering that now serves as a grounding practice for others. As the founder of Tru Cinnamon and co-founder of Humain, Ali brought this same intentionality into every touchpoint—from ingredient integrity to design, voice, and storytelling. The goal was never to build something big, but to build something that felt true—something that could leave a lasting impact. Through Tru Cinnamon, Humain explores how brand becomes an extension of consciousness. It’s not just about how it looks, but how it feels, thinks, and moves through the world. Ali’s journey reflects the Humain philosophy: the most enduring brands are built from within, by founders who are in deep alignment with their why — and embody it through every decision. Tru Cinnamon is more than a product. It’s proof that even in a crowded market, presence is the real differentiator. And when a founder builds with soul, story naturally follows.